GMA Network tightly held its leadership in the nationwide television ratings as it continued to expand its viewership advantage in key urban areas, which now include Urban Visayas, according to the latest data from Nielsen TV Audience Measurement.
GMA, which posted a higher margin from the previous month, remained victorious in the National Urban Television Audience Measurement (NUTAM) with 35.2 percent average total day people audience share. The Network outscored ABS-CBN’s 32.1 percent for February (with February 23 to 29 based on overnight data).
The Kapuso Network’s overall lead was mainly driven by its steadily improving numbers in the morning and afternoon blocks. GMA’s 29.4 percent won against rival’s 26.3 percent in the morning block, while its 38.4 percent performance in the afternoon block was clearly ahead of competition’s 30.9 percent.
GMA similarly ruled in the viewer-rich areas of Urban Luzon and Mega Manila. In Urban Luzon, GMA recorded a 37.2 percent average total day people audience share, which bested ABS-CBN’s 29.5 percent. GMA was also the clear winner in Mega Manila (official data from February 1 to 22) with 38.1 percent while its rival only managed to get 27.5 percent.
Notably, GMA has now clinched the ratings lead in Urban Visayas with 35.7 percent average total day people audience share versus ABS-CBN’s 34.1 percent.
In the list of top-rating programs, Kapuso Mo, Jessica Soho (KMJS) is still the consistent number one show nationwide.
More GMA shows also occupied the overall top 30 lists in the respective areas — 17 in both NUTAM and Urban Luzon; 19 in Mega Manila; and 16 in Urban Visayas.
Joining KMJS as the Network’s top-rating shows for February were 24 Oras, Wowowin Primetime, Daig Kayo ng Lola Ko, Magpakailanman, Descendants of the Sun The Philippine Adaptation, Centerstage, Anak ni Waray vs Anak ni Biday, The Gift, Daddy’s Gurl, Pepito Manaloto, Amazing Earth, Prima Donnas, Love of my Life, Eat Bulaga, Tadhana, and Magkaagaw.
Nielsen TV Audience Measurement’s client pool covers a total of 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers, and agencies.